What Do Shoppers Want and Where Do Their Loyalties Lie?
Brands and Price
Many shoppers are very brand conscious. That doesn't necessarily mean high end brands, just brands that are known and trusted. Most everyone likes the best deal they can get. Loyalty lies with brands and price.
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The Current Retail Environment For Smaller Retail Stores. The Big Boys Are Making It Tough. It Has Become Difficult To Compete At The Wholesale Level. |
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Use The Department Stores Research
The big department stores are not going anywhere. You can try to compete directly against them but you will have difficulty since the department stores purchase in huge volumes which gets them much better pricing. These department stores process a huge amount of returns, many of which they do not try to re-sell. We can offer you truckloads of these products DIRECT from the retailers distribution centers. Pricing is generally a fraction of the store's wholesale cost which can give you the competitive pricing edge you need. Give your customers what they want. Product, brands, and price.
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